Associations and membership organisations face a growing challenge: the rapid evolution of technology, coupled with the changing needs of their members, demands a shift in strategy.  Associations that do not evolve risk becoming irrelevant, struggling to retain members or deliver real value. According to a recent McKinsey report, organisations that embrace digital transformation see a 20-30% increase in member engagement and retention. This isn’t just a trend—it’s a fundamental change that every association must recognise and act upon.

The Role of Digital Transformation in Building Stronger Relationships

To understand the true power of digital transformation, it's essential to consider its role in building stronger, more sustainable relationships with members. Digital tools allow associations to engage with their members in a more personalised and meaningful way. At Aevus, we believe that digital transformation is no longer optional. It is the foundation for sustainable engagement and long-term success.

One of the main challenges for membership organisations today is keeping members engaged beyond the usual annual events or renewals. If members don’t find ongoing value, they’ll disengage. Research reveals that 80% of consumers expect personalised digital experiences that offer continuous value. To remain relevant, associations need to become an integral part of their members’ digital lives, providing personalised content, ongoing engagement, and fostering a sense of community.

Traditional methods of communication, such as email, are no longer enough to maintain engagement with modern members. A study by Gartner found that mobile engagement can boost user interaction by around 45% and increase retention rates by about 20%. Mobile engagement drives participation, enhances communication, and fosters a sense of community. This is why it’s critical for associations to leverage mobile technology to facilitate communication and interaction. By embracing mobile-first solutions, organisations can boost event participation and ensure long-term member engagement.

One of the most powerful tools associations can use today is artificial intelligence (AI). Many associations struggle with member churn, lacking the tools to predict and prevent disengagement. According to Forbes, AI-driven predictive analytics can reduce churn by up to 35%. By using AI to track member behaviour and identify those at risk of disengaging, organisations can implement targeted retention strategies that keep members engaged and reduce attrition. By adopting AI-driven insights, associations can stay one step ahead of member disengagement, increasing their ability to retain valuable members.

The Need for a Clear Digital Strategy

While digital transformation is crucial, many associations lack a clear roadmap for long-term success. According to McKinsey, organisations with a clear digital strategy experience two times faster growth than those without. It’s essential to create a tailored digital roadmap that helps associations implement the right technologies, engage members more effectively, and foster long-term growth. With a solid digital strategy in place, associations can not only respond to change but stay ahead of it, ensuring they thrive in the future.

As digital transformation continues to reshape the membership landscape, the time to act is now. Contact Aevus today to learn how we can help you develop a digital transformation strategy and stay ahead of the curve.